Company description – how to write a text for the “About Us” page

What is a company description?

A correct description consists of three parts:

• information about the organization – when was the company established, where is its headquarters located, who are the team members;
• mission and goals of the enterprise – the direction the company is heading, what it plans to achieve;
• values and company culture – what guides the company in pursuing its chosen goals, what aspects it pays attention to.

Additionally, in the text, you can present your portfolio, although if it is large, we recommend creating a separate subpage to segment the information, thus ensuring greater clarity of the website.

How to write a company description?

A creative description of a company builds the brand image and encourages purchases. Therefore, it is worth paying special attention to it. When creating content, follow the guidelines below.

Be concise

Currently, society suffers from an excess of information, which is why in the description, only the most important ones should be included. Think about it – if your task was to present a company in 20 seconds, what should be conveyed?

Avoid clichés such as “our priority is customer satisfaction” or “we are committed to providing the highest quality services”. A concise company description is far more effective than a lengthy, meaningless text.

Take care of uniqueness

Avoid copying content from other websites. Otherwise, the description will lose quality, and the page will lose its ranking.

Every company is a unique combination of people, resources, and possibilities. Because of this, there is no ready-made description of a company that would have universal application. Instead, consider a few key aspects.

• What sets your company apart from the competition?
• What are your development plans?
• What have you already achieved?

After deeper reflection, you will certainly find at least a few aspects that are worth developing and presenting to the recipients. Authenticity is crucial here – it is what will ultimately earn the client’s trust.

Maintain coherence

Your company is characterized by a specific image. Regardless of what it is, the company description must be consistent with it.

Imagine a law firm’s website. Professional tone, formal language everywhere, and thick book collections in the pictures. You click on the “About Us” tab, but instead of seeing pictures of lawyers in suits, you see a group photo of them on a trip. The entire image has been shattered.

Adapt the character of the content to the style in which your company presents itself. Building a strong brand takes time, so you need to ensure consistency across your entire website.

Company description – example

Below we provide an example description of a company in the advertising industry. However, remember that it serves solely as inspiration – as we have already mentioned, copying word for word any part is never a good idea.