Text correction – what to pay attention to? How to perform text correction?
Text correction is an extremely useful activity for certain websites and online stores. Sometimes, a slight modification is enough for the content to start bringing increased benefits. Therefore, we will try to answer the question of how to perform text corrections.
What is text correction?
Text correction involves eliminating errors and adapting the text for SEO.
The consequence is increased attractiveness of descriptions, increased organic traffic, as well as an increase in the frequency of desired conversions.
Therefore, appropriate correction of descriptions brings many benefits, with the most important of course being profit. Updating the text makes it simply effective and better at fulfilling its tasks. However, to make things clear, let’s discuss all the advantages of descriptive corrections.
Text correction – benefits
Descriptive content has two main goals: to encourage conversions and to increase visibility in search engines. Regardless of which one is more of a priority for us, they always go hand in hand.
However, measurable results are not everything, as text corrections also allow us to benefit in other areas. Let’s find out why they are done.
Better SEO results
In order for the content to be visible, it must have sufficient volume. Not without reason, extensive product descriptions and categories are an important marketing element among online stores.
We can speculate a lot about copywriting, but one important fact should be taken into account: the more valuable information, the better.
Proofreading texts contributes to better positioning by adding key phrases, formulating a clear structure for SEO, and increasing the volume of the text.
Of course, the degree of modification depends on the missing element, but only the combination of the mentioned factors brings optimal effects.
Moreover, Google looks favorably upon any changes within the website. Therefore, regular corrections can prove to be a good complement to the content marketing strategy you are implementing.
Increased sales
More efficient positioning increases the pool of potential clients, but that’s not all.
Text correction gives them a persuasive character that encourages purchase or conversion. As a result, the direct effectiveness of the content increases, intensifying desired sales.
Because is there anything more important in a description than it simply working? And that is precisely the basic task of correction!
Professionalism and trust in the eyes of the recipients
The modernization of the text includes the elimination of language errors, which makes it fully correct. Although high-quality content is appreciated more by search engines and educated individuals, mistakes are noticeable to everyone.
Therefore, it is worth noting that proofreading implies the complete linguistic correctness of the text, which demonstrates the professionalism presented by the company.
It is trivial to say that customers prefer a brand that makes a good impression on them – therefore, the final profits are composed of positioning, conversion effectiveness, and also the “beautiful form” of the text.
See also
Text correction – for whom?
In broad terms, companies that conduct online marketing activities will benefit from descriptive corrections. However, the extent of modifications largely depends on the quality of the original texts.
Of course, text editing is especially recommended for websites and online stores where descriptions (of services or products) have been done carelessly or do not meet SEO copywriting standards.
Updating is also advised for all websites that have published “positioning” content before 2011. Why? It is related to the Panda search engine algorithm, which removes all low-quality texts from search results.
Of course, useful and natural descriptions are not at risk, but the excessive use of keywords, which was a common practice at that time, should be removed.
How to make content corrections?
Correctly conducted content editing significantly improves its functionality. That is why we provide tips on how to conduct editing in a few simple steps.
Get access to CMS
If you are a copywriter, you need to request access to the content management system (CMS) at the beginning in order to optimize the content to the highest possible extent.
Make necessary changes within the content
The key task of a description is to provide substantive value. If the content is poor or knowledge about the industry has been updated in recent years, do not hesitate to include updates to the texts – such a move will have a beneficial impact on SEO.
Bold key information
The bolded part of the text is an obvious sign for the user that the information contained there is more important than others. The highlighted sections catch the eye, making it easy for the reader to find the most important features and benefits of the product or the advantages of making a purchase.
If you have the opportunity, use headings
In the case of longer descriptions, it is worth adding headings to increase the clarity of the text and highlight key words.
Correcting descriptions is a time-consuming challenge. Optimizing for SEO is simple, but the biggest difficulties may arise from qualitative changes to the texts. Enriching information is a task that puts the greatest strain on your brain.
Korekta tekstu - FAQ
Below we present answers to frequently asked questions.
Justifying content increases readability, but unfortunately only on paper. Internet users access content on different devices, so the display of text will be different. Often, we can encounter stretching of lines with longer words, large gaps between words, which is not desirable. Therefore, in our opinion, text correction should not additionally justify the text. Furthermore, such a procedure does not affect SEO in any way.
Content correction can bring many benefits in terms of marketing, but in itself it is only a website modernization. Therefore, it is not necessary, but useful for business.
In practice, most people do not regularly modify texts because it is an additional investment cost, and realizing the benefits requires a lot of knowledge about writing in e-commerce. Furthermore, we often come across an approach to create new content rather than modify old ones.
It should be understood that such strategies are generally correct. The profitability of descriptive corrections requires an individual approach and often, if old content does not have a negative impact on SEO or user opinion, it is more profitable to invest in new content and website expansion. Just like in other branches of copywriting, deciding to use this service should be preceded by a detailed financial analysis.
Refreshing and improving the content on a website is an action that has a branding effect and also increases SEO. As a result, it generates more traffic from search engines, which increases the business potential of the website.
If you want to start working as a proofreader, it is worth sending cooperation proposals to publishing houses, copywriting agencies, websites, influencers, etc., that interest you. In your offer, it will be useful not only to indicate professional experience but also to send a portfolio.
What do you need to know? A proofreader must have extensive knowledge of the language, be able to efficiently search for necessary information, and stay up to date with the recommendations of linguists.
Participation in proofreading internships or a text proofreading course can help you gain knowledge and experience.
Summary
- Content correction involves modifying the content to increase transparency and conversion rates, as well as improving SEO results.
- It is recommended, among other things, for online stores where products have been described incorrectly.
- It is worth considering for company websites to increase the attractiveness of the offer or eliminate unnecessary language errors.
- The applications of content correction, as well as the benefits derived from them, are very flexible, so the decision to commission them must be based on an individual marketing decision.
- The greatest benefits will be noticed by websites characterized by exceptionally low-quality texts.
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