How many copywriters are there? The writing market in numbers
The demand for copywriters has surged in recent years, driven by the growing need for high-quality content in digital marketing, advertising, and branding. But how many copywriters are actually working today, and what do the numbers reveal about the state of the writing industry? Let’s explore the latest data and trends shaping the copywriting market.
How many copywriters are there in the world?
Unfortunately, there are no official data that provide the number of writers, copywriters, or content writers. However, we can calculate this number using indirect methods.
Statista estimates that there are 3.32 billion employed people worldwide. On the other hand, the World Data Bank states that 46.6% of them are self-employed – meaning that 1.54 billion people are freelancers.
The Payoneer Report for 2022 indicates that writers make up 8-10% of all freelancers. Therefore, the total number of copywriters and content writers is 123 million people.
This is what the writing market looks like from the supply side – but what about the demand?
How many customers are there?
In the 2021 Statista report, the global number of companies is estimated at 334 million. Meanwhile, research from the Content Marketing Institute has shown that 73% of B2B companies and 70% of B2C companies use content in their marketing strategy.
Therefore, 239 million businesses are using the services of writers. However, it should be noted again that the cited data does not result from direct measurements, but only from calculations based on other official, publicly available sources.
At what rate is the content marketing industry growing?
According to a Statista report, in 2023 global revenues for the content marketing industry reached approximately $72 billion. It is estimated that in 2026, this value will reach $107 billion.
On the other hand, Google Trends shows an even stronger upward trend, which has amounted to 23% YoY growth over the past 5 years.
Summary
- 123 million copywriters and 239 million clients – the writing market in a global context is characterized by significant sizes both in terms of demand and supply.
- Additionally, content marketing is an industry with surprising dynamics, and it is expected that its importance will continue to grow in the coming years.
Sources:
- https://www.statista.com/statistics/1258612/global-employment-figures/
- https://data.worldbank.org/indicator/SL.EMP.SELF.ZS?end=2021&start=1991&view=chart
- https://blog.payoneer.com/enterprise-hub/payoneer-insights/2022-global-freelancer-income-report-the-ongoing-rise-of-the-freelance-revolution/
- https://www.statista.com/statistics/1260686/global-companies
- https://contentmarketinginstitute.com/wp-content/uploads/2021/10/B2B_2022_Research.pdf
- https://www.statista.com/statistics/527554/content-marketing-revenue/
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