What does a content writer do? Who is a content writer?
A content writer is more than just someone who puts words on a page – they craft compelling stories, educate audiences, and drive engagement through well-researched and strategic content. But what exactly does a content writer do, and what skills make them stand out in the digital world? Let’s dive in.
Who is a content writer?
A content writer is a person who creates thematic content to increase the substantive value of company materials, which translates into better SEO results and greater trust in the eyes of the audience.
This profession is a direct equivalent of a copywriter who writes objectively and on topic.
Texts created by a content writer include specialized information, often supported by numerous scientific research. The content is reliable, valuable, and fully correct in terms of language. In short – there is no better candidate for creating high-quality blog articles.
How to become a content writer?
There are no strict legal requirements regarding the profession of a content writer. However, there are two fundamental requirements that, when fulfilled, allow one to be referred to by this title:
- extensive knowledge in a specific industry,
- a light pen and writing skills.
Only the synergistic combination of the above features allows for the creation of specialized articles that are both understandable and transparent to the reader.
In addition, universities are beginning to recognize the demand for this type of knowledge.
- University of East Anglia (UEA) – MA in Creative Writing;
- Nottingham Trent University – Copywriting and Content Writing;
- University of Central Lancashire (UCLan) – BA (Hons) Journalism;
- City, University of London – BA (Hons) in Journalism;
- University of Oxford – MSt in Creative Writing.
There are no official titles for content writers because this profession is characterized by the requirement of efficient information search and transforming specialized knowledge into clear content. It is impossible to acquire these skills in school, and market requirements continuously create new needs in this matter.
Texts created by a content writer include specialized information, often supported by numerous scientific research studies.
Content writing – benefits
To understand the benefits of high-quality texts, we need to discuss the history of the demand for content writers.
The first traces of writing appeared around 3500 years before our era, among the Sumerians, an ancient people from southern Mesopotamia. These were not beautiful poems or wise aphorisms – the information included property rights and simple accounting. Writing remained scarce for a long time until the emergence of the first incunabula and widespread printing. This period began about 500 years ago with the scientific revolution, and since then, the amount of information we are currently overwhelmed with has been growing rapidly.
The image of the world has changed – for the first time in history, we do not suffer from a deficit but have an excess of information. For at least several decades, we have had to sort useful information and separate the “wheat from the chaff.” This implies, among other things, that writing an extensive text is not a measure of success today if it does not exhibit high quality. Average content is completely ignored by search engines and does not reach a wider audience. On the other hand, unique texts that are clear and useful for readers gain approval. The topics being addressed are increasingly narrower and more specialized, in order to attract valuable traffic through long-tail keywords.
And this is where the content writer comes in, framing thematic information in an understandable form, thereby achieving benefits in many areas.
It increases SEO results
The current algorithms of Google can be summarized with the following sentence: useful content is valuable content. The times of cleverly using keywords ended a few years ago. Currently, content cannot deceive the search engine – it simply has to be good.
To practically illustrate this issue, answer yourself a simple question:
- Which 10 articles have I recently read? Which websites have I recently visited?
Probably the websites are of high quality, and the texts posted on the page comprehensively addressed the given problem.
Pages adorned only with intrusive advertising slogans, despite containing numerous keywords, are not visited because they do not provide any informative value. For this reason, one high-quality article plays a greater role than ten mediocre contents. So simple, yet so often misunderstood.
Builds trust among the audience
A company that shares thematic information with users is definitely more reliable than its competitors.
Valuable content serves as a natural business card that communicates to the audience that the quality of the offered product or service is truly high.
This is particularly important in today’s times, where customers pay increasing attention to a reliable approach, and the rapidly developing service sector strengthens this tendency. A content writer brings significant benefits to “intellectual” industries, especially in the context of ghostwriting. Let us explain what it means.
Intellectual industries include professions that solely rely on mental effort. Lawyer, dietitian, web designer, or copywriter are professions in which extensive knowledge serves as a natural advertisement.
As a content writer, creating specialized content on behalf of the client, you build an incredibly strong image of the company in the eyes of the audience.
Not everyone is able to clearly convey their knowledge into words – and this is where the discussed profession comes in, which diligently studies materials and then anonymously creates high-quality articles. Attractiveness, clarity, and SEO structure are three reasons why it is worth entrusting the task to a professional.
Sales are significantly increasing
We need to make it clear – you invest your resources in a content writer in order to sell. This is a form of investment in future results like any other, but what distinguishes it is its extraordinary stability and long-term nature.
According to the principle that “quality speaks for itself,” a content writer opens the door to higher positions in Google, and consequently, to increased organic traffic. This effect further enhances the value directed towards potential customers, strengthening the company’s position and setting it apart from the competition. Increased sales are the ultimate result of the painstaking actions performed by the content writer, which include specialized information presented in an attractive form.
Content writing – for whom?
Content writing provides special support for companies related to intellectual value and security. However, every industry that can be a carrier of information for the client will benefit.
The market is extremely dynamic, so it should not be strictly defined for whom content writing will prove to be a good solution. Although we know that it is unlikely to benefit supermarkets or funeral homes, informative content is a universal solution for many companies that meets the needs of the client and builds a positive company image.
Every entrepreneur should approach the nature of their business individually and conduct an internal cost-benefit analysis. Without a doubt, it is worth taking into account the actions of the competition, the current development of content marketing, and other marketing activities.
Content writer or copywriter? Who to choose?
Content writer creates substantive content, while copywriter creates slogans, light blog articles, and sales texts.
Although we cannot rely on strict definitions, the market determines increasing differences between a content writer and a copywriter.
In marketing activities, there is no simple answer, but we can expect that a copywriter will bring results in a shorter time – thanks to cheaper advertising campaigns or catchy sales posts. On the other hand, a content writer relies on long-term effects such as White Hat SEO and building a reputation.
Once again, we would like to emphasize that due to the lack of legal requirements, we cannot unambiguously assign a specific label to a person who professionally creates content within content writing. However we look at it, definitions are only a ready-made template, a product of our imagination, while in reality we only encounter individual individuals with specific experience and skills. There are no two identical content writers.
We would like to emphasize again that due to the lack of legal requirements, it is not possible to unambiguously assign a specific label to a person who professionally creates content within content writing. However you look at it, definitions are only a ready-made template, a product of our imagination, while in reality, we only encounter individual entities with specific experience and skills. There are no two content writers who are the same.
What to pay attention to when choosing a content writer?
A good content writer is characterized by an objective approach to the topic being developed, as well as the ability to efficiently search for reliable information.
Knowledge of basic SEO and impeccable language correctness are required. When evaluating the portfolio of a potential content writer, one should pay attention to whether:
- articles are characterized by high substantive value (or they are just empty words);
- the content is clear and attractive to the user (or it is simply dryly rewritten from Wikipedia);
- there are no language errors (if you find mistakes in the portfolio, they will also appear in the ordered texts);
- reliable sources were used to create the text (or it is just a collection of the author’s opinions).
Of course, from a pragmatic point of view, one must take into account the implementation time (it cannot be too long, but also not too short, as it raises suspicions of plagiarism or shoddy work) and the possibility of issuing an invoice.
When it comes to market prices for 1000 words, one must be prepared that a fair payment is deserved for solid work – and specialized articles are among the most expensive content due to time-consuming research and high quality. The common rate ranges from £80 to even £350 for 1000 words. Nevertheless, as we mentioned earlier, one solid text can bring more benefits than a whole blog full of unoriginal articles.
FAQ
Below, we present answers to the most frequently asked questions related to content writing.
He is a writer who creates high-quality industry content.
Expert content translates into better SEO results and image building. On the other hand, increased website traffic combined with brand creation is a recipe for higher sales.
Yes, to become a content writer, no diploma is needed, only writing skills and research abilities are necessary.
The price depends on the writer’s experience and competence, but usually ranges from £80 to £350 for 1000 words.
The investment decision depends on the individual situation of the company. Professional content generates many benefits in internet marketing but is associated with specific expenses.
Summary
- Content writer is a necessary consequence of content management on the Internet. They create professional and informative texts that enhance sales through building an image and increasing SEO.
- Although the effects usually take some time, it should be noted that the overall marketing trend increasingly promotes a business policy based on providing useful information to potential customers.
- For this reason, incorporating a content writer into your team can bring many long-lasting business benefits – which we also wish for you!
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