What do writers specialize in? The most popular industries in content writing
Already over 70% of companies from various industries use content writing in their marketing activities. Because of this, writers are increasingly choosing specific areas of specialization to meet market requirements. Which industries currently dominate in content writing? You will find out from this report.
The most popular industries in content writing
According to data from the contentwriter.co platform, the most popular industry in content writing is education. 9.62% of writers declare their knowledge in this field.
The business industry occupies second place with a result of 7.08%. In turn, marketing, in which 6.79% of all writers specialize, took third position.
The least popular industries in content writing
Only 0.22% of copywriters specialize in the furniture industry. This means that out of a thousand writers, only two consider themselves experts in this subject.
A less popular choice turns out to be the industry in which only 0.24% of writers specialize. Equally rare is the transportation industry, which is known by 0.25% of copywriters.
Ranking of popular industries in content writing
The data was determined based on a sample of 10269 writers from the contentwriter.co platform who declared their area of specialization. The full results are as follows:
- education: 9.62%,
- business: 7.08%,
- marketing: 6.79%,
- medicine: 5.52%,
- lifestyle: 5.27%,
- art: 5.12%,
- automotive: 4.92%,
- media: 4.79%,
- technology: 4.70%,
- beauty: 4.21%,
- food: 4.17%,
- fashion: 3.57%,
- tourism: 2.18%,
- environmental protection: 2.14%,
- finance: 1.86%,
- economics: 1.54%,
- games: 1.31%,
- human resources: 1.12%,
- agriculture: 0.87%,
- real estate: 0.84%,
- law: 0.83%,
- construction: 0.48%,
- jewelry: 0.38%,
- renewable energy: 0.32%,
- transportation: 0.25%,
- industry: 0.24%,
- furniture: 0.22%.
In which industry is it worth creating content in 2025?
First and foremost, it is worth writing about topics that align with your passion and education. However, if you have the opportunity to choose and hesitate between several directions, consider industries with the lowest saturation in order to exploit a market gap and find customers more easily.
The renewable energy industry, widely regarded as prominent and future-oriented, is characterized by surprisingly low supply of copywriters. Similarly interesting career choices in planning could be transport or construction, where there is little competition from other content creators.
Summary
- Education is the most popular industry in content writing. 9.62% of writers indicate it as their main specialization.
- Business is also an interesting industry for copywriters – 7.08%, followed by marketing – 6.79%.
- The least number of experts among writers can be found in the furniture industry (0.22%), industrial (0.24%), and transportation (0.25%) industries.
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