The popularity of content writing – which countries are leading in content creation?

Which country is a leader in content writing?

In second place is Nigeria (25.50%), and the last place on the podium is occupied by India (9.50%).

The main causes of this phenomenon are the growing access to the Internet, a large and young population (in Nigeria, the average age is only 18!), as well as the knowledge of the English language (as all these countries were British colonies). An additional, though difficult to quantify, advantage may be the strong digital engagement of users in these regions, resulting in incredible activity on gig platforms like UpWork or Fiverr.

Kenya holds the fourth place – 6.28% of all writers come from this country. Bangladesh is in fifth place (2.89%), the United States is in sixth place (2.30%), and Poland is in seventh place (1.97%). The last positions in the top ten are occupied by Italy (1.16%), the UK (1.01%), and Indonesia (0.9%).

The results correspond quite well with the Google Trends data, which also help determine the popularity of content writing in individual countries. We have transferred the visualization of the results obtained from this tool to the map below.

Below we present the TOP 30 countries with the highest number of writers:

1. Pakistan – 36.83%
2. Nigeria – 25.50%
3. India – 9.50%
4. Kenya – 6.28%
5. Bangladesh – 2.89%
6. United States – 2.30%
7. Poland – 1.97%
8. Italy – 1.16%
9. United Kingdom – 1.01%
10. Indonesia – 0.90%
11. Brazil – 0.65%
12. France – 0.62%
13. Philippines – 0.59%
14. Spain – 0.49%
15. Turkey – 0.44%
16. Nepal – 0.36%
17. Greece – 0.36%
18. Ghana – 0.35%
19. Japan – 0.32%
20. Netherlands – 0.31%
21. Sri Lanka – 0.28%
22. Belgium – 0.28%
23. United Arab Emirates – 0.27%
24. Portugal – 0.26%
25. Egypt – 0.26%
26. South Africa – 0.25%
27. Afghanistan – 0.22%
28. Argentina – 0.21%
29. Serbia – 0.19%
30. Ethiopia – 0.19%

Which country has the fewest content creators?

Determining which countries generate the least online content is a challenging task. Firstly, white spots on the above world map immediately catch one’s attention – not all countries have joined the information race, and it is difficult to pinpoint which ones are struggling the most. Secondly, some countries isolate themselves in the digital realm (e.g. North Korea, China), so part of the data is not accessible to us. Lastly, such a classification is simply a less prestigious list, rather devoid of purpose.

Let’s stick to the conclusion that although content marketing is gaining importance every year (the market is growing at around 14% annually), there is still a huge potential for development, especially in the African continent. However, judging by the exponential growth of digital content, these countries may rapidly expand their online presence, regardless of economic status – as was clearly seen in the case of the Indian subcontinent (i.e., Pakistan, India, Bangladesh) in recent years.