What is a contact page and what elements should it contain?

What is a contact page?

The information placed on it not only allows for direct contact but also builds trust in the brand that has decided to take online actions.

The form of the contact page depends on the type of business conducted and the purpose it is intended to serve.

It can be a website that contains only information about the company along with contact details and a contact form. However, more commonly, it is a subpage on the main website, which can be easily located from any part of it.

Therefore, the link to the “Contact” subpage should be placed in a visible location, for example in the main navigation menu of the website.

Main navigation menu of the contentwriter.uk website

Easy to locate contact link should also be placed in the footer of the website.

What should the “Contact” subpage contain?

On the contact page, as the name suggests, there should be primarily contact information.

Among them, it is possible to distinguish:

• company name;
• email address;
• phone number;
• headquarters or office address;
• working hours or customer service hours;
• contact form;
• links to social media.

You will facilitate contact and increase trust in the brand in this way.

A well-designed contact form is simple and clear. It also does not require complicated and demanding data. Include only necessary fields to fill in, in accordance with the purpose of your company and its recipients. Example data included in the contact form are:

• name;
• email address;
• subject of the message;
• content of the message;
• optionally: attachment, consent for personal data processing, CAPTCHA.

Remember to secure the contact form against spam and automate the generation of confirmations for sent messages. This way, the user will be informed about the successful delivery of the message or if there was an error in the form preventing the message from being received. Also, ensure quick and professional responses to sent messages and inquiries.

Contact form on the website contentwriter.uk

The contact information posted on the website should be correct and visible to every person who visits it. An additional element that will greatly facilitate direct contact is a map on which you will mark the exact location of the company or its headquarters. It may also be helpful to write directions related to getting there.

Map with the location of the Content Writer company

What to take care of when creating a contact page

At the stage of designing the contact page, it is worth focusing on elements that influence its quality and effectiveness. Make sure it is:

• aesthetic and consistent with the rest of the website – it should fit the overall look and style of the entire site. Use the same colors and fonts as on other subpages. Also, avoid elements that distract the attention of people interested in contacting;
• clear and grammatically correct – contact information should always be up to date and accurate. Strive to ensure that the information does not contain errors, typos, and is logical and easy to understand;
• includes a call to action – reassure recipients that you want them to contact you and encourage them to take advantage of the offer or ask questions. You can do this by including a CTA (call to action), such as “Contact us”; “I am waiting for your message,” etc.;
• responsive – the contact page, like any other page on the website, should be optimized for use on mobile devices;
• have error notifications in the form – this is an important element of the contact page that assures the user that the contact information is complete and correct.