Mobile SEO – what is it and why is it worth taking care of?
With technological advancements, it’s hard to imagine daily life without a smartphone. Modern smartphones make life easier and are gradually replacing computers and laptops. They are always at hand and allow for quick information search or convenient shopping at any time, which is why websites should be tailored to them as best as possible. In this article, we will take a closer look at the principles of mobile SEO!
What is mobile optimisation?
Mobile SEO (mobile optimisation) is the optimization process that aims to adapt a website to the requirements of mobile devices.
These optimisations enhance user experience on smartphones and tablets while improving a website’s ranking in Google’s search algorithm.
Mobile version and responsive website version
A mobile website can be in the form of:
- mobile version, specifically designed website adapted for display on smartphone or tablet screens; it has a different URL than the computer version (usually with the prefix “m.” before the full name of the page);
- responsive version, which is one version of a website that adapts to any device; it uses one HTML code and URL.
In addition to choosing the appropriate version of the website, tailored to specific website requirements, proper code optimization is also important. Thanks to this, navigating the website on a smaller smartphone screen will be just as intuitive and functional as using a desktop device.
Why is it worth remembering about mobile SEO?
Website positioning is a way to reach a wide audience. SEO activities have been gaining popularity for years. While not long ago they were mainly focused on optimizing websites for desktop devices, currently Google’s search algorithms place increasing emphasis on providing the best user experience (UX) and, as a result, on adapting websites to mobile devices.
Everything is due to the fact that more and more Google search engine users use their smartphones or tablets to search for information. Adapting websites to the needs of mobile users is a response to their expectations and an adjustment to technological innovations aimed at facilitating access to information.
Websites that do not meet Google’s mobile-friendly requirements will not be properly marked in search results and will automatically appear lower in them.
This will make significantly fewer people who use smartphones or tablets to search for information have the opportunity to familiarize themselves with the offerings of a given company or other information presented on the website.
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Benefits of using mobile SEO
By implementing activities in the field of mobile SEO, numerous benefits can be achieved:
Higher position in search engine
Introduction to mobile SEO optimization contributes to a better evaluation of a website in the eyes of search engine robots, known as Googlebots. As a result, the website is better positioned, meaning it appears higher in the results provided by Google in response to user queries.
Greater traffic on the website
Better positioning allows more users to reach the website. Increased number of visits enables more people to familiarize themselves with the company’s offerings.
Creating a positive image
A high position in Google search results translates not only to greater trust from the search engine but also from users. Mobile SEO contributes to building a positive and credible brand image.
Building company recognition
The possibility of reaching a larger number of users increases brand awareness – it has a greater chance of building competitiveness in the industry it operates in and developing its reputation.
Increase in sales
Good positioning on desktop and mobile devices is an opportunity for significant conversion increase. Thanks to a larger number of website visits, it is possible to greatly increase the number of positive reactions from users, such as making purchases or submitting inquiries for a quote.
Specialist actions in the field of positioning include many different aspects. It is necessary to adapt the website to the expectations of users, which are constantly growing with the development of technology. Therefore, mobile SEO is no longer a novelty, but a necessity for those who want to reach a wide range of customers and meet their requirements and needs.
The most important rules of mobile SEO
Mobile website positioning is based on implementing optimizations for the website that will allow for adapting the site to the mobile device screen. Among them, we can distinguish:
- scaling the font in such a way that it is legible without the need to enlarge the page;
- proper placement of buttons and links to prevent accidental clicks on inappropriate links;
- adapting the mobile version of the page to the screen resolution;
- avoiding difficult-to-close pop-up windows;
- ensuring that the content does not require horizontal scrolling (i.e., it is not wider than the screen on which it is displayed);
- fast page loading – smartphone users often browse the internet in areas with limited coverage, so loading speed is an important factor for them; page speed can be easily checked in the PageSpeed Insights tool;
- adapting the meta description and title for smartphones and tablets.
If the mobile or tablet version of the website is displayed in a simplified version, it is also worth giving the user the option to display the full version so that they can find all the necessary information if needed.
Summary
- Google’s search algorithms pay great attention to whether a website is mobile-friendly.
- Adapting a website to mobile phones or tablets increases its usability in the eyes of both users and Google’s robots.
- Adapting a website to be accessed on mobile devices translates into greater credibility of the pages, which in turn affects its position in search results.
- Improved mobile and desktop positioning increases traffic to the website and allows reaching a wider audience.
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