Content creator – who is it and how much does it earn?

Who is a content creator?

In contrast to a copywriter, a content creator is not only concerned with words but also with all other elements of content – the placement of graphic elements, creating infographics, writing film scripts, recording clips and editing videos.

Of course, each of the generated content must be closely tailored to the brand or company it pertains to, as well as the target audience. Importantly, the goal of the content created by the content creator is engagement, not sales.

Duties of a content creator

The scope of responsibilities in this position is very broad and actually depends on the employer’s requirements. There are job postings where candidates are expected to have skills in creating films, Insta Stories, TikToks, reels, posts, and podcasts. However, there are also positions where the responsibilities are solely focused on one medium, such as YouTube or LinkedIn.

Most often, however, you can come across job offers for the position of a digital content creator, requiring skills in creating broadly defined digital content (animations, videos, infographics, posts, articles, etc.).

To sum up, among the duties of a content creator may be:

• preparing content for websites, blogs, newsletters, brochures, or bulletins (including writing, editing, publishing, updating);
• SEO optimization of created content;
• planning and implementing a schedule of social media posts;
• creating a consistent visual identity for posts;
• creating social media posts, managing them, and moderating comments;
• interacting with the audience;
• creating and editing videos or animations, adding subtitles, etc.;
• designing infographics, charts, graphics;
• taking and editing photos;
• recording podcasts (including editing and sound processing);
• collaborating with other individuals responsible for content creation in the company, including content managers;
• analyzing data on generated content (Google Analytics, Facebook Ads).

Content creator or content manager

After reading the above list of tasks, you may be wondering what then differentiates the position of a content creator from a content manager.

The content manager develops a communication strategy and ensures proper distribution of content in various media. Their task also includes in-depth analysis of the effectiveness of the actions taken, which are always related to strictly marketing goals, such as increasing conversion.

Content creator is a subordinate position to the content manager. The purpose of their work is to create messages adapted to a specific medium in such a way that they are as understandable and interesting as possible for the audience. Therefore, the content creator does not have to think about what and where to do, but rather how to do it – their main task is to give the messages the appropriate form.

In some job advertisements for this position, however, it can be noticed that content creators are also expected to create strategies. The position is new and responsibilities are often still being developed, but ideally, this should not be their task.

The competences of a manager and a content creator are very similar – both should be knowledgeable about marketing and data analysis and stay up-to-date with current trends – that is why their responsibilities often overlap. In many companies, the same person is responsible for creating and implementing communication. However, the increasing number of media and marketing tools, as well as the desire for professionalization, make it necessary to separate them.

Where does the content creator work?

When searching for a job in this profession, it is also worth paying attention to offers related to positions such as copywriter, content specialist, or content writer – often creators of broadly understood content are sought under such names.

Earnings of a content creator

The earnings of a content creator are very diverse and dependent on the duties performed, and as we already mentioned, these duties are truly varied.

On average, a content creator can earn between £20,000 and £50,000 per year, while more experienced creators with a large audience or specialized skills can make significantly more – sometimes exceeding £75,000 per year.

What do you need to know to be a content creator?

A person aspiring to be a content creator should:

• possess high language skills – regardless of the type of content generated (linguistic correctness is the basis of every communication!); importantly, the task of a content creator often involves identifying errors;
• possess basic marketing knowledge – a content creator must be familiar with basic marketing concepts, such as target audience, SEO optimization, or storytelling – otherwise, it will be difficult for them to create attractive and engaging content;
• be able to identify important information – the ability to highlight the most important and catchy content is essential in this profession;
• analyze the effectiveness of created content – it is good for a content creator to be able to assess the effectiveness of the content they generate, otherwise, it will be difficult for them to improve it;
• stay up to date with the latest trends – the most catchy content is the one that is current, therefore a content creator should stay informed about what is happening in the world and skillfully incorporate it into their content;
• be familiar with social media – not only to post, but also to know what works, what algorithms like, and how to attract audiences;
• be familiar with programs and applications allowing the creation and editing of various types of content – content is a very broad term but in the current era of technology, creating content in multiple formats by one person is completely possible, all it takes is familiarizing oneself with a few applications*.

*Of course, to become a content creator, you don’t need to know everything, but it’s worth knowing the basics of creating various types of content so that you can point out to colleagues (such as animators, graphic designers, editors) what needs improvement.

Content creator – is it worth it?

Working as a content creator requires many skills and industry experience, but undoubtedly it can be an interesting and valuable adventure. We present a few reasons why it is worth considering this career path.

Flexibility

Content creators often have the opportunity to work from home, usually using only a laptop or phone (unless they need specialized lighting for recording videos for example). This allows for flexible scheduling and combining activities with other tasks.

Sometimes this profession also requires participation in events or conferences, which certainly serves as a good break from remote work and allows for gaining interesting experiences!

Independence

If you decide to freelance, working as a content creator will give you a lot of independence. You can independently choose which projects to undertake and propose a price to the client. The limit and type of orders accepted will then depend solely on you.

Globalness

If you combine the work of a content creator with foreign language learning, you get the opportunity to collaborate with companies worldwide! The foreign market is constantly changing, but it’s up to you whether you want to develop yourself in it.

The popularity of this profession

Currently, every developing company needs content specialists who provide valuable content. So, you can count on your services being appreciated in the market.