Guide articles – how to write a good guide?

Guide article – what is it?

In a tutorial article, you can incorporate information about the product or service being sold, present its advantages and possible uses, thereby enticing the reader to make a purchase. It is a subtle advertisement that does not push itself to the forefront or become intrusive. By writing a guide, you present yourself to your clients as an expert who willingly shares acquired knowledge.

The guide article should primarily have an informative character – knowledge is the absolute foundation of the entire text, so the credibility of the text also matters. Creating a guide without the appropriate competence in a given topic can only harm our website, misleading the audience and losing their trust.

How to write a guide article?

What do you need to take care of when creating an instructional text? Let’s take a look at a few basic principles that are worth following!

Determining the target group

One of the most difficult tasks when writing a professional guide article is determining the target group it should reach. Regardless of the text’s purpose, its style, form and language must be tailored to the intended recipient – the model user.

Of course, it may happen that the guide reaches someone outside of the target group. However, it is not possible to write universal content that will speak to everyone. An article will always make a greater impression on some and a lesser impression on others. A non-personalized text in terms of the recipient will not reach anyone – therefore, it will not exist at all.

Conducting research

An extremely important element of writing a tutorial article is research, which means gathering information on a specific topic, for example through the internet. A specialist in a given field will probably skip this step and rely on their knowledge while writing, although they may sometimes need to further educate themselves – after all, some scientific disciplines develop quite dynamically and new discoveries can refute previously accepted information. However, one does not need to be an expert in a particular field to write a good tutorial article – it is enough to dedicate time to research and then proceed to the writing process.

Preparation of an outline

The main task of an advisory article is to solve the reader’s problem – after all, they come to us to find out something specific. After reading the last sentence, they must be satisfied and have a sense of finding what they were looking for. In order for this to happen, the text should not only be informative but also clear and coherent.

That is why it is so important to prepare an outline after conducting research and only then proceed to writing. Otherwise, chaos may creep into the article and even if we provide the recipient with a solid dose of knowledge, we will do it in a way that is incomprehensible to them.

Taking care of the uniqueness of content

The guide must not only be interesting but above all unique. And not just because the reader who reads the same thing multiple times can feel frustrated, although that is also important. There are many benefits to having unique content on a website.

This translates into its visibility in search results, as well as improving internal optimization. Legal aspects are also of significant importance here. Of course, there are topics that are so simple and popular that they have been practically exhausted but with a little creativity, it is still possible to write an article that will stand out positively among the rest.

Solution to the recipient’s problem

People look into tutorials for one reason – they want to find a simple and quick solution to their problem. Not everyone is patient, so it is best if the solution is provided immediately, without unnecessary introductions and is easy to understand at the same time. This can be done in several different ways.

Writing the text

When we already know how to write a good tutorial article, we can start working. During the creation process, it is worth remembering that the text should be clear, the sentence structure and connecting elements should be logical, and the vocabulary should be understandable and correctly spelled.

It is also necessary to take care of the structure of the text by using paragraphs, bullet points, bolding and other highlights that will enhance the message. It is also worth considering the introduction of infographics or attention-grabbing photos. Good guide articles that effectively attract representatives of the target group are the key to success in business.

How-to article and SEO

Guide articles are relatively popular on the internet – many people save them in bookmarks or send them to friends after reading. For internet users, searching for reliable information on Google is their first instinct when they need to learn something. That’s why they willingly turn to guides that offer them condensed, well-presented knowledge. These actions alone have a positive impact on website positioning and a higher conversion rate.

Of course, you can further improve your position in search results by appropriately matching guide text to SEO requirements. It is worth remembering that phrases such as “how to” or “how” rank well. So, create a valuable, well-planned guide article and your website will gain more views, and consequently, more potential customers!