Copywriting Cost per 1,000 Characters – How Much Do Content Services Cost?

Copywriting rates per 1,000 characters

Let us look at the expected cost of creating 1,000 characters including spaces, depending on the type of content.

• Blog articles – £8–40 net;
• Supporting articles – £3–12 net;
• Expert articles – £18–45 net;
• Slogans – £350–1,200 net;
• Facebook posts – £20–100 net per post;
• Website content – £12–40 net;
• Product and category descriptions – usually a flat rate; £8–22 net;
• Low-quality directory or PBN filler articles – previously £3–6 net; now rarely offered by copywriters.

The most common price per 1,000 characters including spaces is therefore £10–25 net.

When analysing any copywriter’s price list, we can see that the fee per 1,000 characters varies considerably. This is hardly surprising, as content requirements differ just as much as copywriters’ skills.

What determines the price per 1,000 characters?

The main factors affecting the rates offered are:

1. Expertise – content created by professional copywriters commands higher fees. This is because an experienced writer has a better understanding of how to optimise content for SEO, which messages will resonate with audiences and so on.
2. Language – content written in languages other than English may be considerably more expensive. The rates given above apply to English content, so projects aimed at other language markets may require a significantly higher fee per 1,000 characters. Prices tend to rise as the language becomes less widely used.
3. Copywriting tools – producing content based on reliable data improves its effectiveness, and consequently increases the price.

What is an attractive price per 1,000 characters?

The price depends closely on the subject matter and the amount of research required, which significantly affects the time needed to create the text. We have nevertheless established general ranges that cover the vast majority of copywriters.

The figures presented are based on our observations and extensive experience with both agencies and freelancers. When formulating the expected rates per 1,000 characters, we considered the most popular Facebook groups and selected business websites.

Are copywriting rates increasing?

It is worth noting a clear trend: copywriting rates per 1,000 characters are consistently rising. This is probably the result of greater awareness among both business owners and copywriters. It is now beyond doubt that professional, effective content fulfils many marketing functions, and good writing comes at a price.

Many people may be outraged that someone can expect several hundred pounds for an “ordinary text”. However, covering a subject thoroughly, creating engaging content and developing an SEO-friendly structure are all factors that mean one excellent article can deliver more benefits than ten poor ones.

What is more, in line with the principles of content marketing, search engines display only the highest-quality content, and this requires payment that reflects the work involved – in other words, a substantial fee. It is worth pointing out, however, that the trend of rising rates applies mainly to professional copywriters. Beginners still offer to write content for very low fees, allowing them to gain experience and build their portfolios.

There is no doubt that you can pay just a few pounds for an entire article, but the question is whether it will effectively achieve its marketing objectives by increasing sales or improving search visibility. On the other hand, it is equally easy to overpay for content, although competition is steadily improving the situation for clients by offering good writing at accessible prices.

We hope we have shed some light on how much a copywriter charges for 1,000 characters of content. Many projects require significant expenditure, but quality is particularly important in copywriting.