10 Copywriting Tools Every Writer Should Know

Copywriting tools

In the list below, we have included copywriting tools designed for various purposes – choosing key phrases, eliminating language errors and checking for plagiarism. There are no better or worse solutions; each one can be useful depending on the specific need.

Google Keyword Planner

A basic, free tool for any copywriter who is starting to create content based on keyword analysis. Google Keyword Planner suggests phrases and displays their monthly search volume.

Unfortunately, the remaining data is mainly of interest to paid Google Ads specialists.

KWFinder

More demanding copywriters can use a tool that displays considerably more data. KWFinder not only shows keyword suggestions and their search volume, but also determines their difficulty by analysing competing websites.

Unfortunately, accessing all its features requires a subscription costing 29.90 euros per month.

AnswerThePublic

This copywriting tool is a substitute for creativity: after you enter a phrase, it displays a range of topic suggestions that can be used as the basis for an article. AnswerThePublic is an excellent solution for people who regularly struggle to find inspiration.

Two searches per day are free. Full functionality is available from 99 dollars per month, or 79 dollars per month with an annual subscription.

Google Trends

Let’s return to free data analysis – and not just any data, but data covering a huge scale. Google Trends displays a search graph for a selected period, allowing you to identify topics that are gaining popularity.

This is particularly important for copywriters who want to write about subjects that others will soon be reading about. This makes it possible to avoid established competition and gain visibility in search results more quickly.

Contentwriter.co

Although many copywriting tools focus on streamlining your work, it is also worth choosing those that support marketing and help you build your professional image. After all, as the old saying goes, “a gram of marketing is worth a kilo of hard work”.

Contentwriter.co is a platform that allows you to showcase your writing skills. After creating a free account, you select your industry and the languages in which you create content. You can then describe your experience and portfolio in detail to attract potential clients. From that point onwards, your profile will be visible to prospective clients. If you do not want to wait, you can also submit quotes for public briefs and gain additional commissions this way.

Copywritely

A tool for correcting grammatical and syntactical errors, Copywritely is another option that can be useful to professional copywriters. Mistakes are common when working with large volumes of text, so it is worth entrusting an additional proofreading check to artificial intelligence.an additional originality check, not a standalone solution. Unfortunately, the programme still misses some errors, although its algorithms are continually improving. Copywritely offers five free text analyses per day. If you need more, you have to purchase a package, starting at 18 dollars per month.

Word Counter

After completing a text, a copywriter needs to check how many characters they have written in order to bill the client. Word Counter, or another free programme with the same functions, can help.

Interestingly, you can also calculate this directly in a word-processing document. In Word from the Microsoft Office suite, simply go to the “Review” tab and then select “Word Count”. In Google Docs, click “Tools” and then “Word count”, or use the Ctrl+Shift+C shortcut.

YoastSEO

A free WordPress plugin that analyses readability and checks whether text is optimised for SEO? Yes, it exists – it is called YoastSEO. It is easy to install and simple to use. Based on specific guidelines, it assesses content quality and displays a green, yellow or red indicator.

Unfortunately, because of its rigid rules, the plugin does not always interpret content correctly. Nevertheless, it remains a solid support tool for copywriters. It quickly assesses the density and placement of key phrases, meta description length and many other important aspects.

Pixabay

Writing content is one thing, but finding an eye-catching image is another. Fortunately, the latter is much easier with Pixabay. It is an ideal tool for copywriters because it provides free graphics for commercial use. This makes it possible to enhance articles with interesting images that add colour and hold readers’ attention.

Importantly, the Pixabay licence does not require attribution, so you can simply download an image and use it without any additional formalities.

Thesaurus.com

This is the final tool on our list, but it is no less useful. A synonym dictionary helps you find alternative words that enrich a text lexically and eliminate unnecessary repetition.

It is a simple, free solution that can significantly speed up your work and improve content quality. After all, even experienced copywriters sometimes struggle to find the right word!